A webinar is a live event held online with a purpose to teach or inform virtual audience members about a topic.
More specifically, a webinar is a real-time presentation with audio, video, and/or multimedia components. It’s a popular format for information sharing across various industries and fields from B2B marketing sessions to classroom lectures.

In this blog we will talk about the sustaniable webinar engagement and how you can optimize your webinar in an effective way to generate leads

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it

Sergio Zyman

Points to make a webinar successful:

• Advertise on social media

Social media is a great place to advertise your upcoming events, including webinars. For example, you can create an event hashtag and share a teaser clip to get people talking about your webinar

• Hold a pre-webinar survey

A pre-webinar survey serves two purposes. First, it lets you learn about your target audience so you can make your webinar even more useful and appealing. Second, it lets your audience make their voices heard. It shows you care about their opinions, which is vital for building trust.

• Create a landing page on your website

Finally, it’s important to create an engaging landing page for the webinar on your website. This is the place where you can direct people to register for the event. This can be created as an extra page on your website using a solution like WordPress, Thinkific, or WebFlow

• Include a call to action (CTA)

The best automated webinar platforms let you add interactive features, including calls to action. A CTA is a great way to encourage future engagement with your brand.

• Incorporate a fun quiz or poll

Audience distraction is a common problem, especially in a long webinar. A fun quiz or poll can help you re-engage your audience and break up your presentation. They’re simple to design, too, if your webinar platform or marketing platform has a polling feature.